How-To Guide: Building E-E-A-T-Friendly, People-First Content
Goal: Earn higher Google visibility (and real reader trust) by proving Experience • Expertise • Authoritativeness • Trustworthiness on every page.
1. Start With a Quick Self-Audit (30 min)
Ask Yourself Evidence to Gather
Who wrote this piece? Author’s name, headshot, job title, short bio.
Do we show lived experience? Photos, screenshots, first-hand examples, case studies.
Are facts rock-solid? Primary sources, legislation, peer-reviewed research.
Can anyone vouch for us? Quality backlinks, press mentions, awards, reviews.
Create a simple spreadsheet and mark “Yes / No / Needs Work” for each upcoming article or product page.
2. Plan a Single Stand-Out Resource (1 hr)
Choose a topic with real insight from your daily work or customer questions.
Outline the piece—problem, quick answer, detailed steps, common mistakes, FAQs.
Allocate one calendar slot (e.g., the first Monday each month) to draft, polish, and publish “hero” content instead of churning weekly fillers.
3. Write for Humans, Prove E-E-A-T for Google
A. Show Experience
Open with a personal anecdote or client scenario.
Include original photos, demo videos, or data screenshots.
B. Demonstrate Expertise
Link to your “About” or LinkedIn profile.
Cite authoritative sources (law, standards, studies).
Explain complex terms in plain English.
C. Earn Authoritativeness
Quote industry leaders; request a backlink when they share.
Pitch guest insights or data to respected publications.
Add schema markup (Organization, Person, Article) so Google spots credentials.
D. Reinforce Trustworthiness
Display full N-A-P (Name, Address, Phone) in the footer.
Serve pages over HTTPS, load fast on mobile.
Embed Google Business and copyright review widgets; reply politely to negatives.
Publish clear privacy, refund, and editorial policies.
4. Polish Technical Signals (15 min per page)
Title Tag: summarise benefit + main keyword.
Meta Description: promise value in < 155 chars.
Headings (H1-H3): mirror user questions.
Internal Links: point to related deep content, not random “learn more.”
Canonical Tag / No-index: fix duplicates.
Alt Text: describe images usefully (“DIY oil change—draining sump bolt”), not keyword spam.
5. Hit Publish—Then Promote & Measure
Announce on owned channels (newsletter, LinkedIn, community groups).
Ask partners for a backlink—offer a quote or graphic they can embed.
Track dwell time & bounce rate in GA4 → low engagement? Tighten intro, add subheads or video.
Collect fresh reviews after major guides or launches. High-star feedback reinforces trust signals.
6. Maintain the Library Quarterly
Task Action
Update stats & screenshots Swap anything older than 18 months.
Prune thin/duplicate pages Redirect or merge into stronger guides.
Add new proof points Awards, media mentions, case-study data.
Run link outreach refresh Offer new insights to journalists and podcasters.
A single stale, copied, or spammy page can drag down the whole domain—keep standards consistent.
7. Decide How (or If) to Use AI
Drafting helper: fine for outlines or meta descriptions.
Finished copy: always human-edit for factual accuracy and personal voice.
Full automation: risky; Google’s future core updates may target unedited AI spam.
When in doubt, place a real author between the model and “Publish” button.
Quick Reference Checklist
☐ Real author identified
☐ Personal experience shown
☐ Sources and data cited
☐ Quality backlinks earned / pursued
☐ Reviews visible and recent
☐ Technical SEO hygiene (HTTPS, speed, schema)
☐ No thin or duplicate copy
☐ Content reviewed and refreshed quarterly
Need a Hand?
Our Bristol-based SEO team turns specialist know-how into top-ranking, trustworthy pages. If you’d like a content audit or link-building strategy mapped to E-E-A-T best practice, just reach out