Goal: Earn higher Google visibility (and real reader trust) by proving Experience • Expertise • Authoritativeness • Trustworthiness on every page. 1. Start With a Quick Self-Audit (30 min) Ask Yourself Evidence to Gather Who wrote this piece? Author’s name, headshot, job title, short bio. Do we show lived experience? Photo

Intro Backlinks still act as “votes” that tell Google your site deserves attention—but only if the links come from reputable, relevant sources. Good links lift you; bad links bury you (often under a Penguin-shaped penalty). This guide walks you through everything you need to earn powerful, white-hat backlinks while keeping your profile